What is a landing page and why should I use one?
The landing page is where your ad directs consumers when they click on it. Most often this should NOT be your homepage. Think of it this way: If you own an online flower shop and this month you’re running an ad promoting roses, your ad should direct your visitors to your “rose page”, not your homepage. One less click to check-out is always better!
I want to be on Google, can you make it happen?
In general, yes. However, because Google has a lot of rules and regulations that strictly determine what can and cannot run in their sponsored links, some campaigns simply won’t be approved by Google. Not to worry though, The FinditQuick major search engine network reaches over 98% of all U.S. consumers using search engines to shop online.
What kinds of creatives do we need?
Almost, none. You can create your own or work with a media consultant to create an ad with a title, body, and website. Assign some bids, keywords, and caps to your ad and you’re ready to go!
Why should I pay someone to do my online advertising?
Successful online ad campaigns require a lot of planning, research, and analysis. Finding the media outlets is the easy part. Developing, implementing, and managing the campaigns can be complicated, especially when you’re trying to manage multiple campaigns in multiple search engines. Think of the time you will save when you won’t have to manage your campaign.
What are bids, keywords, and caps?
Bids are the minimum and maximum you’re willing to pay per click for each of your keywords. The higher the bid the closer to the top of the ad listing you are. Keywords are used to target ready-to-buy consumers looking for exactly what you’re selling. For example, if you sell flowers, one of your keywords might be “roses online”. Caps are the maximum you want your campaign to spend each day. Starting with a lower daily cap is recommended to give you time to collect, analyze, and react to data generated from your campaign.